The first impression is very important for customers to our mails .In the first few seconds, the user will decide to open or delete the message.But there's a detail that we may have overlooked,that is the gender of user.Users often based on different experiences of men and women to navigate.But how to attract users of different gender effectively? There have several ways to help you.
First,face images as male or female.
The first message of the design element is the image when users to view your emails, especially likes to watch contains a person's image.It will get more clicks if your profile picture is a beautiful lady instead of a child or old man.With Map elements are also gender attributes:such as the baby, and overall looks Cute puppy -- women,Campaigns and events -- men,Food-women,Clothes and shoes -- Women,Equipment and electronics - men and so on .
Second, the gender of the font.
On the choice of font types, also can imply masculinity or femininity. When it comes to gender trends, how to identify fonts gender judgments?The most important consideration is the slant of a font, stroke and details.
Thirdly, the gender of the color.
In fact, the basis of gender and culture, it can change color perception .The darker color, the deepest Hue, the most exudes masculinity. Multi Colors is generally considered more feminine. Other warm colors such as pink, yellow, blue was also fall into this category.
Related product: email marketing software , PHP newsletter, newsletter software
2014年12月15日星期一
2014年12月11日星期四
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